Since 2007, IRM is offering a Post Graduate Programme in Management (PGDM-RM) with a specialization in Rural Marketing and Agribusiness Management. The PGDM(RM) programme comprises of 30 papers with special thrust to Agribusiness Management,Rural Marketing, Agricultural Marketing and Processing, Rural Banking& Finance, Micro Finance and Co-operative Management and at the end of the course the participants will have attain a specialization in any of the three electives offered; Agribusiness Management, Rural Finance Management, and Rural Retail Management.

It is a unique programme that is being offered to fulfill the huge industry demand for managers skilled in the field of marketing with a focus on rural businesses. There is immense growth potential in rural markets and increasing realization of this importance to Corporate and Development Organizations. with ever increasing rural middle income households (with purchasing pattern similar to urban consumers) from 80-111 million vis a vis 46-59 million in urban areas more and more corporate and development organization are looking to recruit professionals for their rural operations.

Several multinational corporations and development organizations regularly visit our campus for recruitment. The course offers immense job opportunities arising out of the new operational strategies of the MNCs to gain entry into the untapped rural market. Students seeking admission to the PGDM(RM) course not only get the benefit of a well designed management programmer but also attain a skill that differentiates them in the job market space that gives them an edge over contemporaries from general management courses.