MRF
AMUL
Berger Paints
IDBI Bank
The PGDM in Digital Business Management gives students the abilities they need to succeed in the rapidly changing world of digital business. This curriculum prepares future leaders to successfully manage digital transformations by covering digital marketing, e-commerce, data analytics, and technology advancements. Students learn about online consumer behavior, digital tactics, and business optimization through real-world case studies and industry-focused curricula. Perfect for prospective tech-savvy managers and digital entrepreneurs, this PGDM equips students to succeed in fields that are fueled by digital innovation. To lead in the fast-paced world of digital businesses and future-proof your career, enroll in an MBA in digital business management.
Developing knowledge and skills in the area of digital business is the main objective of the PGDM (Post Graduate Diploma in Management) in Digital Business Management programme. Its goal is to give students the skills and knowledge they need to succeed in the digital age and run successful enterprises online.
Develop a repertoire of key PGDM skills in digital business management, including digital marketing skills, e-commerce strategy, data-driven decision making, and social media management. Gain the expertise you need to navigate and excel in the rapidly evolving digital business environment.
The programme PGDM/PGDM-RM is a specially designed rigorous academic program that transforms students into highly accomplished individuals with significant domain expertise, analytical abilities, business acumen, and the ability to execute effectively. During their summer internships, students are guided by accomplished faculty members with a strong background in research and teaching. They acquire foundational classroom knowledge and learn to apply it to real-world business situations, honing their problem-solving skills at both conceptual and practical levels. At IRM, students are also active in Corporate Competitions, Online certifications, and diverse sports and club activities, contributing to a well-rounded education.
Dr. Terjani Goyal, Director, FMS-IRM, Jaipur
Digital marketing, e-commerce, data analytics, social media management, mobile technologies, digital strategy, and innovation are just a few of the topics that are commonly covered in the programme. Students gain knowledge of cutting-edge trends and technology influencing the digital landscape as well as how to use them to expand their businesses.
The curriculum of a PGDM in Digital Business Management program may include courses such as:
This course covers various aspects of online marketing, including search engine optimization (SEO), social media marketing, content marketing, email marketing, and online advertising.
Learn about the fundamentals of e-commerce, including setting up and managing online stores, digital payment systems, logistics and customer relationship management.
Students explore the development and implementation of digital strategies to drive business growth and innovation. They learn about emerging technologies, business models, and disruptive trends.
Learn how to effectively use social media platforms for brand building, customer engagement, social media advertising, Social media analytics and measuring social media ROI.
Gain comprehensive skills and strategic financial understanding through the PGDM program and aim for success in the dynamic financial sector.
To be eligible for our PGDM program in Marketing Management, you need to fulfill the following criteria:
Engage in a dynamic, globally relevant curriculum for managerial success
Enhance your skills with an internationally recognized Business Analytics qualification from the UK's Institute of Analytics. This Certificate will give you a deep understanding of analytics and prepare you for the dynamic world of data-driven decision-making. Sign up to gain a competitive advantage and explore global business analytics career opportunities.
Master your leadership, strategic thinking and problem-solving skills with our carefully designed PGDM program for global success.
The impact of IIRM on my career is remarkable even after 24 years of graduation. The senior faculty members who acted as mentors and experts in their fields have helped shape my thinking and leadership abilities in a positive way. The rigorous curriculum that incorporated case studies, simulations, and real-world projects have honed my problem- solving skills, which are essential in this field of management.
It is also great to know that the placement cell of IIRM worked tirelessly to secure top-notch job opportunities for students. This shows the dedication of the institute towards its students' career growth. The alumni network is also a valuable resource that can help in networking and professional development. Overall, it is evident that IIRM Jaipur is a great institution that provides an excellent learning experience and prepares students for successful careers in management. Thank and I hope the institute continues to produce successful professionals.
I am proud to be an alumna of this management institute. The faculty members were not only experts in their fields but also approachable and supportive. Biggest advantage i find was a very diverse batch from across all parts of the country. Also with different acedemic background (engineering/ management / Agricutlutre etc.) of students was a boon.
The institute had strong ties with leading companies, and the placement cell worked tirelessly to secure internships and job opportunities for us. Additionally, the institute's alumni network played a crucial role in my professional growth, connecting me with mentors and opening doors to new opportunities. I highly recommend this management institute to aspiring business professionals.
It is my pleasure to place on record the wonderful years I had under the roof of my beloved IIRM. College life is an important phase in a student’s academic journey after the numerous formative years of schooling. While undergoing my Post Graduation at IIRM, I cherished the feeling of studying at an Institute, which focused on career enhancements along with overall skill development with the seamless mix of academics and extracurricular activities. The professors are dedicated experts in their respective subjects and are talented, committed and genuinely caring.
I would always be grateful to IIRM College for giving me a multi-dimensional learning by providing the apt mix of academics, industry exposure, attitude and leadership.
